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The Complicated World of Promotion

Thursday, November 9, 2017 - 07:56

It's a regular feature of my life as an author to feel like I have to justify and excuse the fact that I pay attention to what the world is saying about my books. You see, authors aren't supposed to pay attention to reviews--whether to what they say or simply to their existence. Authors aren't supposed to mention that what readers do to help spread the word about a book is important, because that puts undue pressure on readers. But it does matter and we do care. And to balance out my occasional pleas (both silent and out loud) for people to help spread the word, I like to share examples of when you, my readers, have made a difference.

Yesterday when I was doing my routine name/title search in Google to see if there were any new reviews or mentions of my books, I turned up something exciting. (I'm not going to apologize for doing regular searches like this. Often it's the only way I ever learn about great reviews, and when I get great reviews, I add those reviewers to my list of people to suggest for review copies in the future.) The Barnes and Noble book blog included Daughter of Mystery in a list of "50 Magical Romances to Read Right Now". I think it's the only f/f romance included in the list, based on a quick skim of the summaries. And I am quite certain that it was included because of one of those twitter crowd-sourced requests for books with a particular theme.(*) And that means, that it was you, dear readers, who brought it to the blogger's attention and saw that it was included.

I don't know if you can imagine how great it feels to see my work side by side on a list put out by a major bookstore chain with authors like Nora Roberts, Mary Robinette Kowal, K.J. Charles, Zoraida Córdova, and Ilona Andrews. And you did that. You did it by telling the world how much you love my books and finding opportunities to recommend them to other people. It matters. And I love you for it.

(*) I'm pretty confident that Daughter of Mystery was included based on recommendations rather than the blogger having read the book, because the summary turns Margerit Sovitre into "Lady Margerit" which is a peculiar error to make if you've read it.

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